How To Make Money With the Google Content Network
Written by Michael Fleischner   
Monday, 21 December 2009 08:44
If you're looking for help with pay per click marketing for content networks, you'll have to look long and hard. The reality is that few marketers have had success with with advertising on the content network. Moreover, fewer have published advice about what they've learned. Don't get discouraged though because succeeding with Google's content network is now possible.
by MichaelFleischner


If you're looking for help with PPC marketing for content networks, you'll have to look long and hard. The reality is that few marketers have had success with with advertising on the content network. Moreover, fewer have published information about what they've learned. Don't get discouraged though because succeeding with Google's content network is now possible.

Much of the available information online comes from pay per click gurus who have extensive experience with pay per click marketing. The reality is that these folks have tried and failed on a large scale. They now share this information but at a significant cost. The end result is that most PPC marketers abandon pay per click altogether and just focus on search.

Many people are making money today on content networks thanks to the help of real experience. As more online marketing professionals have been using pay-per-click and working to enhance the overall quality of their campaigns, they've been turning to Content Network advertising in large numbers. As they learn, they share their information and improve the overall interest in making money with content.

One of the most popular techniques is grouping related keywords for your content network Ad groups. An ad group is a set of related keywords used to trigger a pay-per-click ad. By using about 30 to 50 keywords per adgroup, leading search engines have a better way to classify your targeted content and serve up ads appropriately. The result is a higher click through rate, quality score, and related cost reduction.

One of the most well known research tools associated with the content network is Content Bully. This product is offered by the same team that developed PPC Bully which extracts the most profitable PPC campaigns based on numerous data elements. Content Bully provides the same level of research, providing guidance on profitable pay per click campaigns via the content network.

The benefit of using online tools to assess current content network results is that doing so saves time and energy. Content network related ads often have to run for some time before you can determine true effectiveness. By using a tool such as Content Bully, much of the time, energy, and effort required to analyze the effectiveness of a campaign is removed, allowing you to focus making large scale campaigns all that more effective.

Not only can PPC software help with identifying profitable campaigns on the content network, but it can also help you find the best affiliate products to market. When you know where advertisers are spending significant marketing dollars, you quickly see the products they are promoting and how they're selling them. This is one of the best ways to find affiliate products fast. So consider how you can best identify which products to sell and how to sell them.

After you've spent some time researching the ins and outs of content network advertising, it's time to do your homework. Evaluate tools and resources related to PPC marketing. More importantly, become comfortable with content network related advertising tools. Software that specifically address the content network is the most valuable and will be more effective than generic pay-per-click PPC resources. Read review and evaluate thoroughly. Give them a dry run if possible before selecting your content network advertising solution.

About the Author:

Do you want to begin creating profitable Google content network campaigns instantly? Can you say Content Bully? Download today's number one PPC content network tool absolutely free by reading our Content Bully Review.